Now you can smell like a champion, too.

After countless hours spent testing hundreds of different scents, we discovered a fragrance that perfectly embodies the bold spirit that drives the Lane Frost Brand.

Our new Legendary cologne is the first fragrance we've released, made in the USA, and has a fresh, clean, masculine scent — with an underlying hint of leather and cedarwood that any cowboy can appreciate.

All you need is 2-3 sprays to exude the same level of confidence Lane displayed every time he stepped foot in the ring.

We cannot accept returns on this item.

Proposition 65 Warning for California Residents.